Apple’s secret car project named, Project Titan, has proceeded differently since 2014, when it began to develop a vehicle from scratch. The demand for electric cars arose as nations and consumers became more environmentally aware, boosting the worth of companies like Tesla and Rivian much higher than traditional carmakers that have been around for a long time.
The thought of owning one of the Apple Car probably sounded pretty appealing, however, it’s likely to remain a fantasy. While the Apple Car had been in development for quite some time, Apple had little to prove its efforts as there were reports that the launch date was constantly being delayed.
Apple Car Release Speculation
Leaks reveal Apple has canceled its Apple Car, “Project Titan” and is moving the majority of people who worked on it into Apple AI programs. Project Titan has been in the news since 2014 at the earliest and becoming a decade old project. People were eager to own an Apple Car. Now, there’s no date for the launch as reports have surfaced regarding the Apple Car project is over.
Although it’s not common to see Apple drop the project, it’s also not unusual to do so. Apple is determined to break into markets by offering high-end versions of its products that have good margins. And with an electric car, the cost could have been exorbitant.
A fear that the profit margins would not be sufficient and the sales numbers would not be sufficient to pay for investment ultimately ended the venture. There will be some layoffs, but the majority of staff who worked on autonomous systems and the car’s operating system could be distributed to other areas.
How Did Apple’s Ideal Car Look Like?
Image Source: The Financial Express
Apple’s ideal car would feature no pedals or steering wheel and the interior is designed to support hands-free driving. It sounds a lot like the Tesla robotaxi that is currently under development. Tesla CEO Elon Musk recently confirmed that robotaxi would look like having no steering wheel and pedals. This sounds more like that of a train and not a car.
The model discussed in this article has an interior similar to one in the Lifestyle Vehicle from Canoo. In the car, passengers sit on the sides and face one another as they would in the limousine.
But, certainly Apple altered its plans to launch a less-ambitious design that includes pedals and a steering wheel and will only offer full autonomy on motorways.
The company plans to design vehicles that allow drivers to perform other tasks on a motorway, and be alerted when there is sufficient time to switch into manual controls.
Contrary to the self-driving component which is a natural part of the spotlight however, the design and development efforts of Apple remain hidden for the greater part. Other than rumors, some claimed that Apple has been working on an electric vehicle; however, the only concrete clues to Apple’s direction in design are patent applications.
According to patent applications, the general look of the vehicle may provide some alterations from the present vehicle designs. The sleek lines that Apple has used in its other products can be reused in Apple Car. As in the case of wide-swinging doors which remove the requirement for a permanent central door pillar, thereby making the doors much larger. The ideas may also include AR and VR technology, on-screen displays, privacy lighting and distinctive sunroof designs and much more
Did Apple Scaled Back Its Ambitions To Launch A Self-driving Car By 2028?
If Apple is planning to release the “Apple Car,” there could be some years before it’s revealed to the general public in the very first instance. The reports from the year 2016 suggests that Apple was planning its car launch by 2020, but problems caused a delay until 2021.
It was not clear if Apple’s initial attempt at autos would have the capability of autonomous driving. However, the report came out just prior to when Apple began testing the technology on roads. The Apple Car project came to its end as Apple’s board reportedly decided that it was not likely to meet its profit goals.
The competition for the production of an Apple Car is increasing as Apple suppliers Foxconn and Luxshare join the electric vehicle business. Because mass production is just a few years away, the companies might increase their efforts over time and eventually be regarded as reliable suppliers for Apple Car.
The project has been through some internal turmoil. The high level of executive turnover and the lack of enthusiasm to push the project through manufacturing phases from Apple created a lot of difficulties.
FAQ’s
Ques. Is Apple going to release an electric vehicle?
Ans. Apple has decided to pull off its secret electric, self-driving car program. Apple was working on EVs for more than a decade; however, it did not release its ideal concept.
Ques. Is the Apple Car ready?
Ans. On 27th of February, 2024, the Apple executives announced internally the fact that the electric car project got canceled. The majority of employees are now focusing on Apple’s Generative AI projects.
Ques. What exactly is the Apple Car known as?
Ans. The Apple employees secretly named the car project as Titan.
Ishu Singh Rajput is a seasoned SEO expert with a passion for crafting engaging and insightful EV (Electric Vehicle) blogs. With 5 years of experience in the digital realm, Ishu has honed his skills in optimizing online content to reach wider audiences and drive organic traffic. His expertise lies in understanding search engine algorithms and leveraging them to enhance visibility and rankings for various websites. Through his compelling EV blogs, Ishu aims to inform, educate, and inspire readers about the advancements and benefits of electric vehicles in today’s world.